“Doing business is difficult, and doing refractory business is more and more difficult.”which must be felt by numerous entrepreneurs. Especially during these years with more and more intense competition in refractory industry, product homogenization and price war are problems for entrepreneurs must face. On the condition of idling tide and transformation, there is an enterprise devoting itself to every client by high product quality and intimate after-sale service patiently and stably. “Not to be the strongest but to be the best of KERUI itself.” is the truest reflection of Zhengzhou Kerui (Group) Refractory Co., Ltd.
Never Forget Its Original Intention And Develop Stably For Thirteen Years
Since its establishment in 2003, KERUI has achieved many emotional breakthroughs, from nothing to KERUI GROUP, from small to large.
Since 2015, the general economy in China has been decreased. Due to environmental protection and safety inspection, many enterprises closed, which brought more difficulties to refractory industries. But at the same time, KERUI recognized the necessity of environmental protection, met requirements of national policy, refined and improved the environmental protection equipment in our factory timely, made our production reach the national environmental protection standard and reduced the shock brought by the environmental protection to the lowest as possible as we can.
Then, facing the unbelievably high price of refractory material, KERUI made the choice reasonably. Currently, the price of refractory raw material increases endlessly, such as the price of magnesite doubles, which leads to the production cost increase of factories, price increase of products and clients’ hard to accept. Based on this situation and for the guarantee of clients’ benefit, by continuous optimization on production and transformation on craft, KERUI has controlled the rise of production cost within 20% to make the product price in the acceptable scope of clients and make sure no loss of clients’ benefit.
Facing competition and the transformation & optimization of industry environment, KERUI always believe that competition is press and power as well. No competition, no complaint, the entrepreneur will lose the standard during production process and become idle. To any entrepreneur, more intense the competition is, more probability of survival there will be. Advantages of KERUI will be reflected in the poor market environment. Only the entrepreneur never forgets its original intention and spares no efforts to insist on making its products good, clients will see its efforts and the market will recognize your products.
No End For Learning, Technology Transformation Is Our Goal And Direction.
Except the price war, current products upgrade frequently. Many entrepreneurs get competition advantage by researching and promoting new products. Under this situation, does refractory industry realize the real innovation?
About the real product innovation, KERUI has its own deeper understanding. We think that on the road of refractory industry innovation, we not only need to know the advanced technology at home and abroad to absorb rich nutrition, but also need to produce more customer oriented refractory material by combining with downstream market demand.
Detail Oriented, Whole-Hearted Service Is Our Responsibility.
About after-sale service, KERUI always insists that there is only start for satisfaction and no end for service. KERUI Refractory listens to precious advice of every client, researches and improves products timely according to problems encountered by clients during daily use, which is the power to push KERUI Refractory forward continuously.
Although the unpredictable market makes people confused, we can dispel the mist and see the sunlight with courage for future. KERUI Refractory is fulfilling its responsibility by its action, which is trust to clients, promise to employees and assistance to backbone of Chinese manufacturing industry. Every step of KERUI Refractory innovation is for the next larger breakthrough.